Hi, I'm Shannon.
I help brands build meaningful communities through content, influencer partnerships, and experiences.
Over the past seven years I've worked across food, wine, hospitality, lifestyle, and technology leading social strategy, community management, influencer partnerships, content production, and events for brands of all sizes. Whether you need ongoing support or project-based collaboration, I bring strategic thinking and hands-on execution to every engagement.
I'm based in New York City and work with founders and small teams who care as much about how a brand feels as how it performs.
Results
My philosophy
The strongest communities are built through thoughtful conversation, meaningful influencer relationships, memorable experiences, and content that feels authentic to both the audience and the brand.
Whether I'm responding to comments, planning an influencer event, producing short-form video, or developing a social strategy, every piece works together to build long-term brand affinity.
Trusted by
Work with me
UGC & Content Production
Short-form video, photography, UGC, copywriting, and platform-specific creative.
Influencer Partnerships
Creator sourcing, outreach, gifting, paid partnerships, and campaign management.
Events & Activations
Influencer dinners, community events, product launches, pop-ups, and on-site content creation.
Social Strategy
Content strategy, editorial calendars, reporting, creative direction, and channel planning.